Skip to main content
BFI logo

Home

Film

Television

People

History

Education

Tours

Help

  search

Search

Screenonline banner
Selling the Movies by Janet Moat
Introduction The Star Image Fashion Marketing Techniques Graphic Styles Social History
Fact & Fiction Conclusion        
 
< Previous Page
 
Social History

Press books can often be an interesting guide to social as well as cultural changes. Three different views of women can be found in the publicity for The Seventh Veil (1945) - "It strips bare a woman's mind!"; Good-Time Girl (1947) - "Afraid of Truth? Close Your Ears!"; and Family Life (1971) - "...things which are otherwise left unsaid... even in the closest families".

The Dave Clark Five vehicle Catch Us If You Can (1965) captured the new spirit of youth and teenage rebellion, and was marketed accordingly to young consumers of breakfast cereals, soft drinks, radios and record players.

Next Page >

Click on the images to view enlarged versions

Image from Good Time Girl
Image from The Seventh Veil Image from Family Life
Image from Catch Us If You Can