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Selling the Movies by Janet Moat
Introduction The Star Image Fashion Marketing Techniques Graphic Styles Social History
Fact & Fiction Conclusion        
 
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Graphic Styles

The artwork employed by the publicity department was often influenced by the art movement of the day, for example Art Deco, Art Nouveau or orientalism (Jack's the Boy, 1932; The Ghost Goes West, 1935; The Good Companions, 1933).

Some press books might be illustrated with woodcuts or linocuts (The King's Highway, 1927).

Several images might be selected to publicise one film, each suggesting a different aspect of the story, its treatment or its star (A Tale of Two Cities).

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Click on the images to view enlarged versions

Image from Jack's The Boy Image from The Ghost Goes West
Image from The Good Companions Image from Chu-Chin-Chow
Image from Hindle Wakes Image from A Tale of Two Cities