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Herostratus (1967)


Main image of Herostratus (1967)
35 mm, colour, 142 mins
DirectorDon Levy
Production Companyi Films
 BFI Production Board
ProducerDon Levy
 James Quinn
ScreenplayDon Levy
Original ideaDon Levy
 Alan Daiches
CinematographyJ. Keith Allams

Cast: Michael Gothard (Max); Gabriella Licudi (Clio); Peter Stephens (Farson); Antony Paul (Pointer); Mona Chin (Sandy); Helen Mirren

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A young poet sells his own suicide to a marketing firm as a mass media spectacle.

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Hidden away in vaults and out of distribution for over forty years, Herostratus was in its own time largely misunderstood. After only a handful of initial screenings it virtually disappeared from public view altogether, remaining all but forgotten to this day. Yet while admittedly flawed, the film does offer a compelling critique of the failure of 1960s postwar idealism in Britain, an ideal portrayed as having degenerated into neurotic self-gratification.

Originally commissioned in 1962 by the BFI Experimental Film Fund to make a short film, director Don Levy found his ambitions soon exceeded the budget as it expanded into a feature-length production.

Inspired by, and named after, the legend of the man who reputedly burned down the Temple of Artemis at Ephesus to achieve immortal fame, Herostratus is the story of Max, a young poet who proposes to a marketing firm that they turn into a mass media spectacle his suicide by jumping off a tall building, a final performance that he conceives as a sacrificial act of protest against modern society. Much to his dismay, however, his supposedly subversive intentions are quickly hi-jacked and diluted into a reactionary gesture and his motivations are cruelly revealed to him as a desperate attempt to seek attention through celebrity.

As Levy was at pains to point out, though, the basic plot of the film is just the surface of a deeper narrative, a complex interconnected web of images and sounds designed to trigger emotional reflexes in the viewer's subconscious. Images of postwar urban decay and juxtapositions of burlesque stripteases with carcasses hanging in an abattoir frequently recur. The leitmotif of a deathly pale woman in black leather (played by Levy's wife, Ines) is particularly prevalent: she appears to be some kind of phantasm who plagues Max's mind as it begins to unravel.

Later critics would remark upon Herostratus's apparent influence on Stanley Kubrick's A Clockwork Orange (1971). Levy was undoubtedly highly respected by many important contemporary British directors, including Richard Lester, but Herostratus's failure to find an audience in Britain persuaded him to leave for America, where he would teach and experiment with many subsequently abandoned projects. He would never make another feature again. While Levy is more celebrated for his innovative short documentaries in the early 1960s, Herostratus is the only intensely personal statement he ever publicly exhibited.

Stuart Heaney

*This film available on a BFI Flipside DVD and Blu-ray.

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Video Clips
1. 'A good-selling jump' (4:41)
2. Cut! (2:27)
3. Wake up Max (3:07)
4. Cold feet (5:10)
5. Max's final act (4:20)
Production stills
Monthly Film Bulletin review
Clockwork Orange, A (1971)
Levy, Don (1932-1987)
Mirren, Helen (1945-)
The BFI Production Board: The Features