Courtesy of Imperial War Museum

Westward Ho! was made to emphasise the importance of getting children out of harm's way in the early years of the Blitz, when the countryside was much safer than the cities.

Clearly aimed at concerned mothers, the (female) commentary stresses such words as "safe", "wise", "holiday" and "adventure", backed up by images of the seaside and rolling fields.

There is also a general emphasis on the efficiency of the evacuation process, implying that once the decision is taken to leave, the rest of the process will run smoothly.

The need for urgency is underscored by warnings from European refugees about what happened to them because they left it "too late".

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