Blackpool, England: Families arrive for a holiday by the sea, where a myriad of rides cast their occupants into the air, high above the promenaders or spin and twist around looping circuits. A display of fancy diving holds the attention of spectators while on the pier couples engage in ballroom dancing.

Stalls dispense traditional seaside food like cockles and mussels, shrimps and whelks, oysters, hot dogs and sticks of rock. A rapt and appreciative crowd watch the Bathing Beauty contest. The winner receives a silver trophy, photographed by a line of photographers.

After a midday siesta, the holidaymakers return to the beach to relax in the sun or play in the sea. As the sun sets Blackpool Tower becomes illuminated. People enjoy the elaborate light displays and the rides of the fair while they remember the happy events of the day.