An animated line drawing of a house is completed with 6% Housing Bond coupons building up in the manner of bricks. Animated intertitles exhort Londoners to do their duty towards their neighbours and buy 6% London Housing Bonds: "London's welfare is linked with England's destiny. England's destiny is linked with England's homes."

The film concludes with a letter on Ritz Hotel notepaper from Douglas Fairbanks and Mary Pickford declaring their admiration for the beauty of London. However, they have become aware that "Your great city needs more houses" and they urge that everyone who can buys a £5 bond.